Essential
Essential Content
$800 one-time
A strong first set of on-site content to put your business on camera.
- One on-site shoot
- Business introduction video
- Offer video with call to action
- FAQ or trust-builder video
- Curated business photos
Roofing · HVAC · Remodeling · Custom homes
Video marketing for Columbia roofers, HVAC and home builders.
Home-service search leads averaged $90.92 in 2025, and roofing ran $228.15. We build content that brings qualified homeowners in for less, and we track it.
Why it matters
Content with a job: qualified leads.
Homeowners hiring for a roof, a new system or a remodel are making a five- or six-figure decision. They want to see your crew, your work and who they'll be dealing with before they call.
We film on your job sites: crews at work, finished projects, the owner explaining the process and what it costs to get it wrong. Every video points to a tracked page, so you can see which content produced which estimate request.
What you get
Built on the Bryant Lead Engine.
Capture → Convert → Track → Improve.
Job-site filming
Crews, equipment and finished work, captured in person.
Owner-led video sales letter
Why homeowners should trust you with a high-ticket job.
Trust-builders
FAQ, process and warranty videos that answer objections before the estimate.
Tracked estimate requests
Every request labeled with the video and channel that produced it.
Seasonal content plan
Storm season, peak HVAC months and remodel season planned ahead.
Monthly scorecard
Cost per qualified lead against what you pay for search leads today.
Pricing
Three ways to work together.
Recommended
Lead Engine
$2,500 /month
The full system: on-site content, tracked lead capture and a monthly scorecard.
- Two on-site production days a month
- ~15 edited videos per shoot: a full month of content
- Flagship video sales letter ($1,000 value, included)
- Top-, middle- and bottom-of-funnel creative mapped to your sales path
- Lead-capture path with source tracking
- Monthly scorecard and next-test plan
Done for you
Growth Department
From $10k /month
A done-for-you marketing department for businesses ready to scale.
- Social media strategy, production and management
- Campaign, funnel and email creative, plus lead follow-up assets
- Deeper content bank with weekly optimization
- Custom scope, reporting and growth execution
Founding pilot · October only
Three Columbia businesses. The full Lead Engine at half price for 90 days.
We're building case studies with real lead data. You get the complete Lead Engine while we track results and document what works.
$1,250/month · 90 days
In exchange: a real budget, one point of contact, access to your lead and sales data, on-time approvals, and permission to document results.
3 pilot spots · October only
Apply for the pilot30-Day Launch Guarantee
Provide the agreed access, assets and approvals on schedule. If Bryant Media doesn't launch your first 30-day content system within 30 days, the following month of management is free. Results are measured; revenue is not guaranteed.
Built for high-value local offers
Roofing · HVAC installs · Law firms · Med spas · Dental implants · Remodeling · Custom home builders
FAQ
Straight answers.
What does a roofing or HVAC lead cost from search ads?
LocaliQ's 2025 benchmarks put roofing and gutters at $228.15 per lead and AC installation and repair at $127.74, against a $90.92 average across home services. Your own numbers are the baseline we measure against.
Do you film on active job sites?
Yes, with your crew's normal safety rules. We plan around your schedule so production doesn't slow the job down.
Which offer fits a home-service business?
Most start with the Lead Engine at $2,500 a month: two production days, about 15 videos per shoot, a video sales letter and tracked lead capture. Essential Content ($800) is a one-time start.
What areas do you serve?
The Columbia metro: Columbia, West Columbia, Cayce, Lexington, Irmo, Forest Acres and Chapin. All production is in person, on site at your business.
Start with a 20-minute fit call.
Your leads cost $91 — our content system brings them for less, and we can prove it.